Because I believe that technology has the potential to address numerous everyday problems, I dedicate my effort and talent to applying the best practices of Product Management in those Products that aim to create a fairer world not solely a wealthier one.

· HEALTH TECH · EDTECH · HR SAAS · REAL STATE · BEAUTY TECH · MUSIC TECH ·

Career

Career

In this section, you will exclusively find my experiences working as a Product Manager, described in plain language. For now, we will focus on the challenges rather than the impact, which you can find on my CV 😊

In this section, you will exclusively find my experiences working as a Product Manager, described in plain language. For now, we will focus on the challenges rather than the impact, which you can find on my CV 😊

Product People Logo

Product Manager at Product People GmbH - 2021 / 2023

Product Manager at Product People GmbH 2021 / 2023

Reported to the Fractional Director of Product: Helped companies achieve their Product Goals by diagnosing, planning, executing, and monitoring Product Initiatives as Interim PM.


  1. Increased web traffic by 20% and lead acquisition by 5% by remodeling and launching the new Product People website using No-Code tools.

  2. Upskilled Product Associates to Product Managers by developing tailored training plans.

  3. Led the development team working on the Website, overseeing scrum ceremonies, defining epics, and crafting user stories to drive project success and alignment with business objectives.

Microverse logo

Interim Product Manager at Microverse 2023 (3 Months) - EdTech

Interim Product Manager at Microverse 2023 (3 Months) - EdTech

As the interim Product Manager, I supported the discovery of Microverse's next product to increase short-term revenue.

Aviv group Logo

Interim Product Manager at Aviv Group 2023 (3 Months) - Real State

Reported to the Director of Product: Managed the ARPA team in the launch of new features aimed at improving the Average Revenue per User.


  1. Increased the average revenue per user by 10% by discovering, defining, and launching three MVPs for the German, French, and Belgium Markets. From conception to development.

  2. Partnered with the Product Designer on the design of the 3 MVPs using UX/UI practices and Internal Stakeholder Feedback.

  3. Partnered with the Product Marketing Manager on the Go-to-Market Strategy for the 3 MVPs ensuring that the launching doesn't conflict with B2B contracts and impact negatively the current users for Germany, France, and Belgium.

Douglas Logo

Interim Product Manager at Douglas GmbH 2022/23 (7 Months) - BeautyTech

Interim Product Manager at Douglas GmbH 2022/23 (7 Months) - BeautyTech

Reported to the Head of Product: Managed the internal product focused on aiding and enhancing how SDRs sell in the German, Polish, and French stores.


  1. Enhanced by 15% the user engagement by implementing new features focused on their Jobs to be done in the Store.

  1. Enhanced by 20% the time invested in generating new orders by reducing unnecessary steps along the journey. In-Store Discovery.

  2. Ensured the continuity of the internal app by implementing Product initiatives aligned with the company's ultimate vision and user issues.

As the PM for the Bella App - Internal Product, I:

  1. Defined a successful product roadmap that reduced the time invested in order generation and increased user engagement from internal employees by 15%.

  2. Upskilled the future product manager by designing tailored product training sessions.

  3. Improved the product delivery processes by implementing agile methodologies and defining the backlog based on outcome-driven initiatives.

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Utopia Music Logo

Interim Product Manager at Utopia Music 2022 (4 Months) - MusicTech

Reported to the VP of Product: Led the Discovery, Implementation, and Testing of the Product Analytics app for internal use. +300 users.


  1. Reduced the cost of Tools and providers by 20% by harmonizing and simplifying the Product Analytics Stack within Utopia.

  2. Interviewed and surveyed more than 10 Development teams to gather the pain points, goals, and limits of the current Product Analytics Setup.

  3. Conducted extensive Market Research on Product Analytics Tools focused on Apps and Web Apps to match the current needs with the existing solutions.

Douglas Logo

Interim Product Manager at Douglas GmbH 2022 (6 Months) - BeautyTech

Interim Product Manager at Douglas GmbH
2022 (6 Months) - BeautyTech

Reported to the Head of Product: Managed the Front-End team in charge of improving and maintaining every aspect of the eCommerce website.

  1. Improved by 15% the CR from Homepage to Checkout by implementing features focused on Ad personalization and enhanced usability.

  2. Reduced by 20% the time invested in content creation generated by the Market department by implementing tailored functionalities for the internal CMS.

  3. Led the development team as a Product Manager, overseeing scrum ceremonies, defining epics, and crafting user stories to drive project success and alignment with business objectives.

Emma Sleep Logo

Interim Product Manager at Emma Sleep GmbH 2021/22 (11 Months) - HealthTech

Reported to one of the Co-Founders: Managed the Discovery, Experimentation, Development, and Launch of the new app Emma Up for the UK and German Markets.

  1. Boosted the user data captured by 2x by designing and implementing a successful customer feedback loop in the app and conducting external qualitative research.

  2. Reduced the Development time for the MVP by half by implementing and managing the delivery using No-Code Tools such as Adalo, Airtable, and Make.

  3. Led the development team as a Product Manager, overseeing scrum ceremonies, defining epics, and crafting user stories to drive project success and alignment with business objectives.

Rotageek Logo

Interim Product Manager at Rotageek (via Product People) 2021 (2 Months) HR SaaS

Reported to the CTO: Managed the Discovery, and Product Design of the new features for the NHS Hospitals in the UK.

  1. Ensured the renewal of the B2B Client (NHS) by implementing new features focused on the Jobs to be done specifics for the Nurses and Doctors. This helped the company to achieve its quarter's Business Goal.

  2. Led the development team as a Product Manager, overseeing scrum ceremonies, defining epics, and crafting user stories to drive project success and alignment with business objectives.

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© 2023 Jorge Herna

© 2023 Jorge Herna

© 2023 Jorge Herna